Live Well San Diego Community Market Program
Ucsd Live Well, 2016
Strategy, Design, & Experiential
Working with the San Diego County Public Health Service department and the University of California San Diego’s Center for Community Health, Team Friday helped develop a brand identity and visual communication assets for the Community Market Program. This engagement included incorporating the existing identity of the Live Well San Diego program into the Community Market Program design and translating it into multiple languages—Spanish and Arabic—so that it could be more easily adopted by the communities being served. Our team also helped assist with the in-store retail experience by providing various signage and retail touch-points to help guide customers to healthier options.