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¡Más Fresco! More Fresh!

In coordination with UC San Diego School of Medicine and the Center for Community Health, Team Friday created the brand and identity of this program. Our design of the program includes the website, in-store collateral, social media, and outreach. Team Friday created the communication strategy for the launch of the program, across multiple platforms and audiences.

 
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¡Más Fresco! More Fresh!, 2016–2017

Strategy & Design

The ¡Más Fresco! More Fresh Program rewards CalFresh participants for purchasing fruits and vegetables by providing financial incentives that can be used to purchase additional fruits and vegetables. This program makes it easier and more affordable to purchase and consume plenty of fruits and vegetables each day.

In coordination with UC San Diego School of Medicine and the Center for Community Health, Team Friday created the brand and identity of this program. Our design of the program includes the website, in-store collateral, social media, and outreach. Team Friday created the communication strategy for the launch of the program, across multiple platforms and audiences.

 
 

LOGO 

 
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LETTERHEAD AND FLYERS

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Tri-fold Brochure & Banner Stand

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