Strategy, Design, & Experiential
Team Friday was tasked at creating the entire infrastructure of communications for the #OurParks LA Coalition launch from February to June 2016. Our team was responsible for developing all design communication identity, creating digital assets, coordinate social media and visual communication assets. This included experiential strategies, content creation and strategic positioning and coordination with fifteen national conservation organizations and the LA County Board of Supervisors.
Highlight for social content engagement include over: 350K impressions, 4.8k engagements, acquired over 10K likes. Email acquisition was over 10K subscribers.