Bold black and white logo of the brand 'JAMARP' with stylized text.

CHALLENGE

Build a communications engagement strategy to increase membership numbers & promotion of benefits amount older Latinx/a/a adults.


An artist working on a colorful portrait of three women in an art studio.

ENGAGEMENT OVERVIEW

Alongside LURN, Team Friday developed a framework for communications, narrative, & partnership strategy that was used nationwide among AARP state & local offices.  Locally, Team Friday leveraged relationships to engage in experiential & advertising partnerships with local activities including a Dia De Los Muertos partnership with Self Help Graphics & Lalo Alcaraz focused on caregiving, Latinx/a/o Music-engagement program with Grand Performances & LA Phil, & exclusive transit-promotion card & advertising program with Metro Los Angeles & Artist Yolanda Gonzalez. 


Illustration of a mother holding her baby surrounded by large hands, with a framed family photo in the background, all enclosed in a swirling blue pattern.