ENGAGEMENT OVERVIEW

Alongside LURN, Team Friday developed a framework for communications, narrative, & partnership strategy that was used nationwide among AARP state & local offices.  Locally, Team Friday leveraged relationships to engage in experiential & advertising partnerships with local activities including a Dia De Los Muertos partnership with Self Help Graphics & Lalo Alcaraz focused on caregiving, Latinx/a/o Music-engagement program with Grand Performances & LA Phil, & exclusive transit-promotion card & advertising program with Metro Los Angeles & Artist Yolanda Gonzalez.