CAPABILITY

STATEMENT

We Help Organizations Build Genuine Connections Across Diverse Communities for Measurable Impact

CORE COMPETENCIES

TEAM FRIDAY is a creative consultancy and full-service marketing agency combining cultural intelligence with strategic creativity to drive community engagement. We specialize in crafting culturally and geographically nuanced marketing and advertising strategies, enabling our clients to foster meaningful relationships within the communities they reach. As strategic partners, we offer both “done-with-you” and “done-for-you” models — delivering full-service campaign execution or providing consulting support to empower your team.

WHAT MAKES US UNIQUE

  • Culturally Attuned: Strategies that reflect the communities you want to reach

  • Simplifying Approach: Making complex ideas easy to understand and act on

  • Multi-Lingual Expertise: Proven success in creating content in 13 languages

  • Sector Diversity: Deep expertise in Healthcare, Advocacy, Retail, and Entertainment

  • Agile Service Model: Personalized consulting or full execution

EXPERTISE

Internal Consulting (Done-With-You)

Strengthening internal teams and capacity building to reach diverse audiences

  • Communication and campaign strategy review

  • Auditing media strategies and cultural mindfulness

  • Developing messaging frameworks for internal use

  • Advising on research methods and insights

  • Cross-Cultural communication training and workshops

Full-Service (Done-For-You)

Develop and implement a curated strategy ensuring client collaboration at every step

  • End-to-end programmatic campaign development

  • Audience engagement and narrative creation

  • Media buying and PR management

  • Brand building

  • Graphic design, visual, and audio storytelling

  • Discovery, including message testing and research-based insights

  • Partner and stakeholder management

NOTABLE PROJECT
HIGHLIGHTS

Los Angeles County, Dept. of Public

Health Equity, COVID-19 Safety, and Vaccination Communication Strategy

(Internal Consulting and Full-Service)

Whole Foods

Strategy Development to Expand Whole Foods’ presence in the local food ecosystem.

(Internal Consulting and Full-Service)

GoodRX

Market Research on Latino healthcare access and prescription challenges

(Internal Consulting)

INFORMATION

DUNS 07-976-3193

CAGE Code 9CUW6

MBE Certification SC48537

WBENC Certification WBE2202704

NAICS CODES

541430 GRAPHIC DESIGN

541810 ADVERTISING AGENCIES

541613 MARKETING CONSULTING SERVICES

541820 PUBLIC RELATIONS AGENCIES

541830 MEDIA BUYING

AWARDS