CAPABILITY
STATEMENT
We Help Organizations Build Genuine Connections Across Diverse Communities for Measurable Impact
CORE COMPETENCIES
TEAM FRIDAY is a creative consultancy and full-service marketing agency combining cultural intelligence with strategic creativity to drive community engagement. We specialize in crafting culturally and geographically nuanced marketing and advertising strategies, enabling our clients to foster meaningful relationships within the communities they reach. As strategic partners, we offer both “done-with-you” and “done-for-you” models — delivering full-service campaign execution or providing consulting support to empower your team.
WHAT MAKES US UNIQUE
Culturally Attuned: Strategies that reflect the communities you want to reach
Simplifying Approach: Making complex ideas easy to understand and act on
Multi-Lingual Expertise: Proven success in creating content in 13 languages
Sector Diversity: Deep expertise in Healthcare, Advocacy, Retail, Sports and Entertainment
Agile Service Model: Personalized consulting or full execution
EXPERTISE
Internal Consulting (Done-With-You)
Strengthening internal teams and capacity building to reach diverse audiences
Communication and campaign strategy review
Auditing media strategies and cultural mindfulness
Developing messaging frameworks for internal use
Advising on research methods and insights
Cross-Cultural communication training and workshops
Full-Service (Done-For-You)
Develop and implement a curated strategy ensuring client collaboration at every step
End-to-end programmatic campaign development
Audience engagement and narrative creation
Graphic design, visual, and audio storytelling
Script-to-screen video creation, custom audio spots, and culturally attuned multilingual voiceovers
Media buying and PR management
Brand building
Discovery, including message testing and research-based insights
Partner and stakeholder management
NOTABLE PROJECT
HIGHLIGHTS
Los Angeles County, Dept. of Public
Health Equity, COVID-19 Safety, and Vaccination Communication Strategy. Notable community partnership with Drew League for Vaccine Awarness campaign.
(Internal Consulting and Full-Service)
Whole Foods
Strategy Development to Expand Whole Foods’ presence in the local food ecosystem.
(Internal Consulting and Full-Service)
GoodRX
Market Research on Latino healthcare access and prescription challenges.
(Internal Consulting)
INFORMATION
DUNS 07-976-3193
CAGE Code 9CUW6
MBE Certification SC48537
WBENC Certification WBE2202704
NAICS CODES
541430 GRAPHIC DESIGN
541810 ADVERTISING AGENCIES
541613 MARKETING CONSULTING SERVICES
541820 PUBLIC RELATIONS AGENCIES
541830 MEDIA BUYING
