COUNTY OF LOS ANGELES
CHIEF EXECUTIVE OFFICE

REQUEST FOR STATEMENT OF QUALIFICATIONS (RFSQ) FOR COMMUNICATIONS SERVICES

DESIGN SERVICES EXAMPLES

2.1.3 VISUAL CONCEPT DEVELOPMENT

In this example, our creative treatment explained the purpose of each campaign, the timeline, the audience-preferred channels, and the style. We created the story summary for each campaign with visual representatives, a style guide, and project launch dates.

KNOW THE FACTS

JUNE 2021 - CURRENT

To combat the myths and misconceptions surrounding COVID-19 and vaccines, we developed a digital campaign comprised of short factoids titled “Know the Facts”.

I’M VACCINATED BECAUSE

JUNE 2021 - CURRENT

The “I’m Vaccinated Because…” campaign highlights short, personal reasons and stories of getting vaccinated from trusted messengers around LA County in communities with lower vaccination rates. The look of the design was clean and bold, so the focus was on the person or people who shared lived experiences and values with the audience.

REDISCOVER LA

JUNE 2021 - CURRENT

The “Rediscover LA” campaign created visual and messaging bridges that humanize the experience of coming back together in the community. The campaign showcased community-centered people and spaces and represented the places and experiences we longed to return to.

LOOK BOOK

Here is the creative treatment proposal we created to show the multiple campaigns we would design and create for Public Health.

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2.1.3 CREATIVE TREATMENTS

Team Friday has extensive experience designing campaigns and creative concepts. We ensure clarity for the client and the process with comprehensive treatment that summarizes the concepts, objectives, creative and technical approach, style guide, and project timeline. 

I’M VACCAINATED BECAUSE…

JUNE 2021 - CURRENT

For the “I’m Vaccinated Because…” campaign, we created a video series to further tell the personal stories of vaccination choices by community members and leaders. The series utilized the creative of the static image series in order to focus on the narrative of the individual and family. We designed the series with a creative treatment to explain the motivation and the mission with a visual storyboard to share with the participants and client. The “I’m Vaccinated Because…” campaign consisted of 29 individual and family stories, across five languages of English, Spanish, Thai, Chinese, and American Sign Language.

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REDISCOVER LA

JUNE 2021 - CURRENT

As part of the Rediscover LA campaign, we created a video with the Drew League, a prominent community partner and leader across LA County. For this video advertisement, we first developed the objective and mission to create a visual storytelling vehicle to showcase community partners returning to the activities they longed for, safely. The creative was hopeful, positive, and showed the connectedness of LA County neighbors to support each other through the pandemic. We designed a visual storyboard that summarized the creative concept, technical approach, references, audio, and timeline. Team Friday also designed and created a website landing page for the Rediscover LA campaign, that housed pertinent COVID information, vaccination clinics, and reference documents.

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PUBLIC SERVICE ANNOUNCEMENTS

JUNE 2021 - CURRENT

Team Friday designs, writes, records, edits, and publishes Public Service Announcements for the Department of Public Health across multiple languages and have been heard by millions of LA County residents.

5-11 CHILDREN’S VACCINATIONS PSA SCRIPT

ENGLISH - 30sec (86 WORDS)

THIS PANDEMIC HAS BEEN TOUGH ON US ALL - ESPECIALLY ON MY KIDS. UNTIL NOW, THEY HAVEN’T BEEN ABLE TO SAFELY PLAY WITH THEIR FRIENDS OR ATTEND BIRTHDAY PARTIES AND THIS HASN’T BEEN EASY.

THAT’S WHY I’M GRATEFUL THE COVID-19 VACCINE IS NOW AVAILABLE FOR CHILDREN 5-11 YEARS OLD. IT’S THE BEST WAY TO LET OUR CHILDREN DO WHAT THEY LOVE.

LET’S HELP KIDS BE KIDS AGAIN.

VACCINES ARE NOW WIDELY AVAILABLE. FOR MORE INFORMATION ON HOW TO GET YOUR CHILD VACCINATED AGAINST COVID-19, VISIT VACCINATELACOUNTY.COM.

SPANISH - 30sec (70 WORDS)

ESTA PANDEMIA HA SIDO DIFÍCIL PARA TODOS NOSOTROS, ESPECIALMENTE PARA MIS HIJOS.

ES POR ESO POR LO QUE ESTOY AGRADECIDO DE QUE LA VACUNA COVID-19 AHORA ESTÉ DISPONIBLE PARA NIÑOS DE 5 A 11 AÑOS. ES LA MEJOR MANERA DE DEJAR QUE NUESTROS HIJOS HAGAN LO QUE AMAN.

LAS VACUNAS ESTÁN AHORA AMPLIAMENTE DISPONIBLES. PARA OBTENER MÁS INFORMACIÓN SOBRE CÓMO VACUNAR A SU HIJO CONTRA EL COVID-19, VISITE VACUNATELOSANGELES.COM.

COVID DIARIES

JUNE 2021 - CURRENT

Team Friday, in partnership with Community Health Councils, designed, developed, recorded, edited and promoted a video series titled “COVID Diaries” with 18 videos featuring six organizations and eight participants across three languages of English, Spanish, and Thai. This video series concept was developed in the partnership, and then Team Friday specifically designed the storyline, interview questions, style, and timeline.

OUR PARKS

FEBRUARY 2016 - NOVEMBER 2016

Team Friday worked with local and national coalition partners to create a communications strategy to influence elected officials to take action in support of Our Parks, focusing on BIPOC communities. We created a communications strategy and produced video content and static assets that were used across 40 organizations and policymakers.

PREVENTION INSTITUTE

JANUARY 2022 - JUNE 2022

Team Friday partnered with the Prevention Institute to design, film, and create a video series of grant recipients to document and highlight their story, their impact, and the voices of the community. The videos were created through interviews with the organizational and residential leaders, research of the work, and community outreach. Team Friday utilized a creative treatment to storyboard the concepts of the videos, including interview arcs, B roll, themes, style, and timeline.

MPOX AWARENESS CAMPAIGN

JUNE 2023 - CURRENT

Team Friday designed and created the mpox awareness campaign for the LA County Department of Public Health in the Spring of 2023. The campaign catches the focus audience's attention through playful illustrations and explains the main messages about the mpox vaccines. We used illustrations and animation to convey relevant medical information.

2.1.3 ILLUSTRATION

THE LA COUNTY DEPARTMENT OF PUBLIC HEALTH

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COMMUNITY HEALTH WORKER OUTREACH INITIATIVE

OCTOBER 2020 - MARCH 2021

In 2020, Team Friday developed and implemented a communications strategy to create culturally relevant assets and brand extensions for the Community Health Worker Outreach Initiative.

Through this initiative, Team Friday created and designed more than 40 unique marketing outreach assets in 12 languages, including flyers, door hangers, and social media graphics. These assets used illustrations, infographics, and simple language to message complex public health information to communities across LA County.

SUPER BOWL

FEBRUARY 2022

In partnership with the Los Angeles County Department of Public Health, Team Friday created and deployed a multi-prong, dual-language campaign for the 2022 Super Bowl. The design concept utilized images recognizable and iconic to LA County and, in particular, Inglewood, CA, the home of the 2022 Super Bowl.