Work samples
CLEAN POWER
ALLIANCE
OFFICE OF VIOLENCE PREVENTION YOUTH SUICIDE PREVENTION PILOT
LOS ANGELES COUNTY DEPARTMENT OF PUBLIC HEALTH
Team Friday partnered with the Office of Violence Prevention (OVP) Youth Suicide Prevention Pilot (YSPP) on a campaign and launch strategy for a Youth Suicide Prevention campaign that will genuinely connected with young people across LA County. The campaign will centered a culturally and linguistically responsive suicide prevention and postvention strategy tailored to youth across Los Angeles County. This initiative aims to raise awareness, reduce stigma, and ensure accessible resources for suicide prevention and support. Tactics included out-of-home execution, radio, focused social media launch, youth and caregiver influencer content creation, and subject matter expert ambassador outreach.
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Bus tail + billboard
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billboard
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Bus tail
Social
Radio script.
Suicide Prevention PSA script
YOUTH - 30sec
CAREGIVER - 30sec
OFFICE FOR THE ADVANCEMENT OF EARLY CARE AND EDUCATION
LOS ANGELES COUNTY DEPARTMENT OF PUBLIC HEALTH
The OAECE partnered with Team Friday to develop and execute an integrated public awareness campaign for underresourced communities and communities impacted by the justice system with the goal of improving awareness of subsidized early care and education options. The campaign included focused out-of-home, social media, and radio, as well as the development of a central information hub directing visitors to community resources.
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Billboard
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Bus stop
Social