Work samples

CLEAN POWER

ALLIANCE

OFFICE OF VIOLENCE PREVENTION YOUTH SUICIDE PREVENTION PILOT

LOS ANGELES COUNTY DEPARTMENT OF PUBLIC HEALTH

Team Friday partnered with the Office of Violence Prevention (OVP) Youth Suicide Prevention Pilot (YSPP) on a campaign and launch strategy for a Youth Suicide Prevention campaign that will genuinely connected with young people across LA County. The campaign will centered a culturally and linguistically responsive suicide prevention and postvention strategy tailored to youth across Los Angeles County. This initiative aims to raise awareness, reduce stigma, and ensure accessible resources for suicide prevention and support. Tactics included out-of-home execution, radio, focused social media launch, youth and caregiver influencer content creation, and subject matter expert ambassador outreach.

Bus tail + billboard
billboard
Bus tail

Social

Radio script.

Suicide Prevention PSA script

YOUTH - 30sec

CAREGIVER - 30sec

OVP - AD - Youth - ENG CAUC AA BLACK_720x1280.jpg

OVP - AD - Caregiver - ENG AAPI_160x600.jpg

OVP - AD - Caregiver - AA BLACK_970x250.jpg

OVP - AD - Caregiver - ENG AAPI_500x600.jpg

OVP - AD - Caregiver - ENG CAUC_300x600.jpg

OVP - AD - Youth - ENG CAUC AA BLACK_1920x1080.jpg

OVP - AD - Youth - ENG LATINX_320x480.jpg

OFFICE FOR THE ADVANCEMENT OF EARLY CARE AND EDUCATION

LOS ANGELES COUNTY DEPARTMENT OF PUBLIC HEALTH

The OAECE partnered with Team Friday to develop and execute an integrated public awareness campaign for underresourced communities and communities impacted by the justice system with the goal of improving awareness of subsidized early care and education options. The campaign included focused out-of-home, social media, and radio, as well as the development of a central information hub directing visitors to community resources.

Billboard
Bus stop

Social

Radio script.

Child Care Choices PSA script

ENGLISH - 30sec

SPANISH - 30sec

UCSD SCHOOL OF MEDICINE & COUNTY OF SAN DIEGO

COMMUNITY MARKET PROGRAM

Our opportunity with the San Diego County Department of Public Health and UCSD School of Medicine was to develop a brand identity for the Community Market Program. The program supported transforming corner stores into community markets with healthy retail and small business technical assistance. The project included visual brand identity, collateral, messaging, and transadaptation of messaging and creative into Spanish and Arabic.

WHOLE FOODS FARE CONVERSATIONS

The Southern Pacific Regional Whole Foods marketing team approached Team Friday to help them reinvigorate high profile partnerships in Los Angeles and help expand their presence in the LA food ecosystem. The partnership included branding, graphic design and collateral, and experiential event execution.

I’M VACCINATED BECAUSE

For LA County Department of Public Health's COVID-19 Vaccine Campaign, we created 'I'm Vaccinated Because...' featuring diverse community members sharing personal reasons for vaccination. This approach helped audiences see themselves in the campaign, increasing relevance and trust. Executed across digital/social, print, Out-of-Home, and video channels.

Campaign creatives including billboards, transit shelters, web graphics, social media graphics, advertising, public education materials, and other creative elements.

[ENG]5.8125x5-His Health Is Important.jpg

[ENG]5.8125x5-To Keep Our Community Safe.jpg

Social

Radio script.

5-11 Children’s vaccinations PSA script

ENGLISH - 30sec (86 WORDS)

THIS PANDEMIC HAS BEEN TOUGH ON US ALL - ESPECIALLY ON MY KIDS. UNTIL NOW, THEY HAVEN’T BEEN ABLE TO SAFELY PLAY WITH THEIR FRIENDS OR ATTEND BIRTHDAY PARTIES AND THIS HASN’T BEEN EASY.

THAT’S WHY I’M GRATEFUL THE COVID-19 VACCINE IS NOW AVAILABLE FOR CHILDREN 5-11 YEARS OLD. IT’S THE BEST WAY TO LET OUR CHILDREN DO WHAT THEY LOVE.

LET’S HELP KIDS BE KIDS AGAIN.

VACCINES ARE NOW WIDELY AVAILABLE. FOR MORE INFORMATION ON HOW TO GET YOUR CHILD VACCINATED AGAINST COVID-19, VISIT VACCINATELACOUNTY.COM.

SPANISH - 30sec (70 WORDS)

ESTA PANDEMIA HA SIDO DIFÍCIL PARA TODOS NOSOTROS, ESPECIALMENTE PARA MIS HIJOS.

ES POR ESO POR LO QUE ESTOY AGRADECIDO DE QUE LA VACUNA COVID-19 AHORA ESTÉ DISPONIBLE PARA NIÑOS DE 5 A 11 AÑOS. ES LA MEJOR MANERA DE DEJAR QUE NUESTROS HIJOS HAGAN LO QUE AMAN.

LAS VACUNAS ESTÁN AHORA AMPLIAMENTE DISPONIBLES. PARA OBTENER MÁS INFORMACIÓN SOBRE CÓMO VACUNAR A SU HIJO CONTRA EL COVID-19, VISITE VACUNATELOSANGELES.COM.

Video 60 seconds or less.

REDISCOVER LA

As communities emerged from pandemic isolation, our 'Rediscover LA' campaign for LA County Department of Public Health encouraged safe re-engagement with public life. We highlighted beloved neighborhood locations and activities people missed during lockdown, creating emotional connections while reinforcing safety messaging. Implemented through digital/social, print, Out-of-Home, and video.

Campaign creatives including billboards, transit shelters, web graphics, social media graphics, advertising, public education materials, and other creative elements.

[SPA] 300x250-La Times 72 dpi Rediscover Perfect View.jpg

[SPA] 970x250-Mobile 72dpi Reconnect Playtime.jpg

[SPA] 970x250-Mobile 72dpi Rediscover Midnight Craving.jpg

[SPA] 300x250-72 dpi Rediscover Local Flavor.jpg

[SPA] 300x250-La Times 72 dpi Rediscover Jump Shot.jpg

[CAM] 320x100-Digital 300dpi-Celebrations v1.jpg

[ENG] 4.89x5.25-Print 300dpi-To Community v1.jpg

320x100-Digital 300dpi-Community Resources v1.jpg

320x100-Digital 300dpi-To Community v1.jpg

[TRAD CHIN] 320x160-Digital 300dpi-Celebrations v1.jpg

970x250-Digital - 300dpi-Community Resources v1.jpg

Social

Radio script.

Reconnect Safety/Protection PSA script

ENGLISH - 30sec (87 WORDS)

LET’S RECONNECT SAFELY.

STAYING PROTECTED AGAINST COVID-19 CAN HELP YOU GET THE MOST OUT OF YOUR SUMMER. KEEP YOURSELF SAFE BY WEARING A MASK INDOORS, TESTING WHEN SICK, EXPOSED, OR GATHERING, AND STAYING UP TO DATE ON YOUR VACCINATIONS.

IF YOU DO TEST POSITIVE OR CAN’T GET THE COVID VACCINE BECAUSE OF A WEAKENED IMMUNE SYSTEM OR OTHER MEDICAL REASONS, TREATMENTS MAY BE AVAILABLE FOR YOU.

FOR INFORMATION ON HOW TO CONNECT TO TREATMENTS AND OTHER AVAILABLE RESOURCES CALL PUBLIC HEALTH AT 833-540-0473 OR VISIT VACCINATELACOUNTY.COM.

SPANISH - 30sec (89 WORDS)

VAMOS A RECONECTARNOS DE MANERA SEGURA.

MANTENERSE PROTEGIDO CONTRA COVID-19 PUEDE AYUDARLE A APROVECHAR AL MÁXIMO SU VERANO. MANTÉNGASE SEGURO UTILIZANDO UNA MÁSCARA EN EL ESPACIO INTERIOR, HÁGASE PRUEBAS CUANDO SE ENFERME, SI ESTUVO EXPUESTO O SI PARTICIPÓ DE REUNIONES, Y ESTANDO AL DÍA CON SUS VACUNAS.

SI SU PRUEBA ES POSITIVA O NO PUEDE OBTENER LA VACUNA DE COVID-19 PORQUE TIENE EL SISTEMA INMUNOLÓGICO DEBILITADO, ES POSIBLE QUE HAYA TRATAMIENTOS DISPONIBLES PARA USTED.

PARA OBTENER INFORMACIÓN SOBRE LOS RECURSOS DISPONIBLES, LLAME AL 833-540-0473 O INGRESANDO EN VACUNATELOSANGELES.COM.

Video 60 seconds or less.

MPOX VACCINE

Our Mpox Vaccine Campaign for LA County Department of Public Health used vibrant, playful design to address a sensitive health topic with approachability. The campaign emphasized discretion and the critical two-dose regimen, reaching target audiences through strategic placement in social/digital channels, OOH, premiums, dating apps, restaurants/bars, and print materials

Social Media - Stickers v7_Eggplant-Play Confidently.jpg

Social Media - Stickers v7_Peach-Cuddle Confidently.jpg

Social Media - Stickers v7_Cherries-Peak Protection.jpg

Social Media - Neon - Eggplant - V1-01.jpg

Social Media - Neon - Cherries - V1-01.jpg

DEPARTMENT OF MANAGED HEALTH CARE

For California's Department of Managed Health Care, we developed a targeted social media campaign that educated health plan members about their rights and available protections. The strategy combined compelling video and still imagery to increase engagement while building DMHC's social audience for sustained communication.

COMMUNITY HEALTH WORKER OUTREACH INITIATIVE

The Community Health Worker Outreach Initiative positioned CHWs as trusted community messengers during the rapidly-evolving COVID-19 pandemic. We quickly translated complex public health updates into plain-language materials, supported by training resources and peer networking. The campaign included print collateral, digital/social content, and an 8-part video series highlighting CHWs' essential contributions.

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[ENG] UpdatedBoosterFlier65+-8.5x11 - CLEAN-01.jpg

[ENG] UpdatedBoosterFlier ALL-8.5x11-CLEAN-01.jpg

[ENG] BusinessMasking-8.5x11-Flyer v4 CLEAN-01.jpg

[ENG] Vaccines Children Under 5 Flier-8.5x11 v5-01.jpg

CHW_Boost Your Protection Flier 2023 CLEAN-01.jpg

1080x1080-Social-Homebound Vaccinations-01.jpg

LA COUNTY DEPARTMENT OF ECONOMIC OPPORTUNITY / ECONOMIC MOBILITY INITIATIVE

Team Friday developed and implemented a comprehensive outreach strategy for the Department of Economic Opportunity (DEO) to support diverse small businesses and entrepreneurs across Los Angeles. Our approach included developing branding and messaging, paid and earned media, media training, event planning, social media engagement, and more. Our focus began with promoting five small business summits across LA County with the launch and announcement of the EMI program.