REDISCOVER LOS ANGELES
CHALLENGE
Develop culturally relevant communications, marketing, outreach, & engagement with communities of color most impacted by COVID-19 pandemic & recovery.
The goal of the Los Angeles County Department of Public Health, Community Health Worker Outreach Initiative is to build a community-centered system of care and strengthen the foundational infrastructure needed to deliver seamless, coordinated, community-based services to individuals & communities disproportionately impacted by COVID-19.
ENGAGEMENT OVERVIEW
Partnered with the Los Angeles County Department of Public Health to develop, launch, & coordinate communications strategy & media campaigns, focusing on health equity, COVID-19 safety protocols, vaccination promotion, & myth-busting surrounding these topics. We approached this work by highlighting real stories of community members & leaders, focusing on communities most impacted & least-resourced during the pandemic. Our goal was to create transparency & connectedness between the Department & the broader communities across LA County, using robust research of sentiment, trusted messengers, & authentic stories.
Team Friday created & implemented a communications strategy to support the community-based organizations & individuals’ outreach with marketing materials, training & resources for outreach & marketing skills, social media influencer campaign to run congruent, office hours feedback loop where we were able to hear directly from the Community Health Workers & the response of the communities. We designed & created a video series to uplift the personal stories of these Community Health Workers’.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.