Logo for #OUR PArKS Greater Los Angeles with bold white text on a black background.

CHALLENGE

Working with environmental advocates & funders, build an advocacy strategy to motivate LA County residents to vote for a County-wide Parks & Rec Infrastructure Measure.

ENGAGEMENT OVERVIEW

Team Friday started with understanding voters with sentiment research. We then developed creative collateral that was shared natively & used among 40 organizations & policy-makers. This included six commercial video spots & 20 static assets. 

We developed advocacy partnerships & digital & creative promotional assets. Media engagement included spokesperson development & media placement in Spanish & English outlets.


A girl riding a scooter on a park sidewalk with trees and grass in the background, and text announcing the development of 323 new children's play areas since Prop A passed in 1992.