CHALLENGE
Working with environmental advocates & funders, build an advocacy strategy to motivate LA County residents to vote for a County-wide Parks & Rec Infrastructure Measure.
ENGAGEMENT OVERVIEW
Team Friday started with understanding voters with sentiment research. We then developed creative collateral that was shared natively & used among 40 organizations & policy-makers. This included six commercial video spots & 20 static assets.
We developed advocacy partnerships & digital & creative promotional assets. Media engagement included spokesperson development & media placement in Spanish & English outlets.
