REDISCOVER LA

As communities emerged from pandemic isolation, our 'Rediscover LA' campaign for LA County Department of Public Health encouraged safe re-engagement with public life. We highlighted beloved neighborhood locations and activities people missed during lockdown, creating emotional connections while reinforcing safety messaging. Implemented through digital/social, print, Out-of-Home, and video.

Campaign creatives including billboards, transit shelters, web graphics, social media graphics, advertising, public education materials, and other creative elements.

5.8125x5-Reconnect to Health.jpg
10x7-Reconnect to Wellness copy.jpg
[SPA] 300x250-La Times 72 dpi Rediscover Perfect View.jpg
[SPA] 970x250-Mobile 72dpi Reconnect Playtime.jpg
[SPA] 970x250-Mobile 72dpi Rediscover Midnight Craving.jpg
[SPA] 300x250-72 dpi Rediscover Local Flavor.jpg
[SPA] 300x250-La Times 72 dpi Rediscover Jump Shot.jpg
[CAM] 320x100-Digital 300dpi-Celebrations v1.jpg
[ENG] 4.89x5.25-Print 300dpi-To Community v1.jpg
320x100-Digital 300dpi-Community Resources v1.jpg
320x100-Digital 300dpi-To Community v1.jpg
[TRAD CHIN] 320x160-Digital 300dpi-Celebrations v1.jpg
970x250-Digital - 300dpi-Community Resources v1.jpg
970x250-Digital 300dpi-Support v1.jpg

Social

Radio script.

Reconnect Safety/Protection PSA script

ENGLISH - 30sec (87 WORDS)

LET’S RECONNECT SAFELY.

STAYING PROTECTED AGAINST COVID-19 CAN HELP YOU GET THE MOST OUT OF YOUR SUMMER. KEEP YOURSELF SAFE BY WEARING A MASK INDOORS, TESTING WHEN SICK, EXPOSED, OR GATHERING, AND STAYING UP TO DATE ON YOUR VACCINATIONS.

IF YOU DO TEST POSITIVE OR CAN’T GET THE COVID VACCINE BECAUSE OF A WEAKENED IMMUNE SYSTEM OR OTHER MEDICAL REASONS, TREATMENTS MAY BE AVAILABLE FOR YOU.

FOR INFORMATION ON HOW TO CONNECT TO TREATMENTS AND OTHER AVAILABLE RESOURCES CALL PUBLIC HEALTH AT 833-540-0473 OR VISIT VACCINATELACOUNTY.COM.

SPANISH - 30sec (89 WORDS)

VAMOS A RECONECTARNOS DE MANERA SEGURA.

MANTENERSE PROTEGIDO CONTRA COVID-19 PUEDE AYUDARLE A APROVECHAR AL MÁXIMO SU VERANO. MANTÉNGASE SEGURO UTILIZANDO UNA MÁSCARA EN EL ESPACIO INTERIOR, HÁGASE PRUEBAS CUANDO SE ENFERME, SI ESTUVO EXPUESTO O SI PARTICIPÓ DE REUNIONES, Y ESTANDO AL DÍA CON SUS VACUNAS.

SI SU PRUEBA ES POSITIVA O NO PUEDE OBTENER LA VACUNA DE COVID-19 PORQUE TIENE EL SISTEMA INMUNOLÓGICO DEBILITADO, ES POSIBLE QUE HAYA TRATAMIENTOS DISPONIBLES PARA USTED.

PARA OBTENER INFORMACIÓN SOBRE LOS RECURSOS DISPONIBLES, LLAME AL 833-540-0473 O INGRESANDO EN VACUNATELOSANGELES.COM.

Video 60 seconds or less.