LA COUNTY DEPARTMENT OF ECONOMIC OPPORTUNITY  / ECONOMIC MOBILITY INITIATIVE 

Team Friday developed and implemented a comprehensive outreach strategy for the Department of Economic Opportunity (DEO) to support diverse small businesses and entrepreneurs across Los Angeles. Our approach included developing branding and messaging, paid and earned media, media training, event planning, social media engagement, and more. Our focus began with promoting five small business summits across LA County with the launch and announcement of the EMI program.