I’M VACCINATED BECAUSE

For LA County Department of Public Health's COVID-19 Vaccine Campaign, we created 'I'm Vaccinated Because...' featuring diverse community members sharing personal reasons for vaccination. This approach helped audiences see themselves in the campaign, increasing relevance and trust. Executed across digital/social, print, Out-of-Home, and video channels.

Campaign creatives including billboards, transit shelters, web graphics, social media graphics, advertising, public education materials, and other creative elements.

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[ENG]5.8125x5-To Protect Him.jpg
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Social

Radio script.

5-11 Children’s vaccinations PSA script

ENGLISH - 30sec (86 WORDS)

THIS PANDEMIC HAS BEEN TOUGH ON US ALL - ESPECIALLY ON MY KIDS. UNTIL NOW, THEY HAVEN’T BEEN ABLE TO SAFELY PLAY WITH THEIR FRIENDS OR ATTEND BIRTHDAY PARTIES AND THIS HASN’T BEEN EASY.

THAT’S WHY I’M GRATEFUL THE COVID-19 VACCINE IS NOW AVAILABLE FOR CHILDREN 5-11 YEARS OLD. IT’S THE BEST WAY TO LET OUR CHILDREN DO WHAT THEY LOVE.

LET’S HELP KIDS BE KIDS AGAIN.

VACCINES ARE NOW WIDELY AVAILABLE. FOR MORE INFORMATION ON HOW TO GET YOUR CHILD VACCINATED AGAINST COVID-19, VISIT VACCINATELACOUNTY.COM.

SPANISH - 30sec (70 WORDS)

ESTA PANDEMIA HA SIDO DIFÍCIL PARA TODOS NOSOTROS, ESPECIALMENTE PARA MIS HIJOS.

ES POR ESO POR LO QUE ESTOY AGRADECIDO DE QUE LA VACUNA COVID-19 AHORA ESTÉ DISPONIBLE PARA NIÑOS DE 5 A 11 AÑOS. ES LA MEJOR MANERA DE DEJAR QUE NUESTROS HIJOS HAGAN LO QUE AMAN.

LAS VACUNAS ESTÁN AHORA AMPLIAMENTE DISPONIBLES. PARA OBTENER MÁS INFORMACIÓN SOBRE CÓMO VACUNAR A SU HIJO CONTRA EL COVID-19, VISITE VACUNATELOSANGELES.COM.

Video 60 seconds or less.