The image is blank or has no visible content.

CHALLENGE

The Whole Foods marketing team approached Team Friday to help them cleverly re-ignite bigger profiled partnerships in Los Angeles & help expand their presence in the LA food ecosystem.

A table setting with a white plate, neatly folded napkin, and fork and knife placed on a paper under the utensils. There is a glass of water and a basket with dark bread on a small plate. Additionally, there is a potted plant with green leaves on a woven placemat.

ENGAGEMENT OVERVIEW

Our team looked at the food ecosystem of Los Angeles & developed Fare Conversations - a dinner series that invited food influencers advocates from Ron Finley to KCRW’s Evan Kleiman to Homeboy Industries for a night of community discussions, story-telling, & impact. Five in-store partnerships formed including a local hire initiative & targeted workshops that help local food entrepreneurs secure distribution in regional Whole Foods stores. Our engagement included visual identity, experiential design, partnership, & influencer strategy.

People gathered at a long dinner table in a well-lit room during daytime, engaged in conversation and enjoying a meal.