CHALLENGE
The Whole Foods marketing team approached Team Friday to help them cleverly re-ignite bigger profiled partnerships in Los Angeles & help expand their presence in the LA food ecosystem.
ENGAGEMENT OVERVIEW
Our team looked at the food ecosystem of Los Angeles & developed Fare Conversations - a dinner series that invited food influencers advocates from Ron Finley to KCRW’s Evan Kleiman to Homeboy Industries for a night of community discussions, story-telling, & impact. Five in-store partnerships formed including a local hire initiative & targeted workshops that help local food entrepreneurs secure distribution in regional Whole Foods stores. Our engagement included visual identity, experiential design, partnership, & influencer strategy.
