OFFICE OF VIOLENCE PREVENTION YOUTH SUICIDE PREVENTION PILOT

Team Friday partnered with the Office of Violence Prevention (OVP) Youth Suicide Prevention Pilot (YSPP) on a campaign and launch strategy  for a Youth Suicide Prevention campaign that will genuinely connected with young people across LA County. The campaign will centered a culturally and linguistically responsive suicide prevention and postvention strategy tailored to youth across Los Angeles County. This initiative aims to raise awareness, reduce stigma, and ensure accessible resources for suicide prevention and support. Tactics included out-of-home execution, radio, focused social media launch, youth and caregiver influencer content creation, and subject matter expert ambassador outreach.