CAPABILITY STATEMENT

CORE COMPETENCIES

TEAM FRIDAY is a full-service creative marketing agency working at the intersection of communications, culture, and community. We focus on developing marketing and advertising strategies that speak to cultural and geographical nuances so that our clients form a deeper connection between themselves and the communities they engage.

OFFERINGS

Strategy and Facilitation
Research
Earned Media and Public Relations
Graphic Design
Website and UX Design
Community Partner Management
Trusted Messenger Campaigns
Experiential Campaign Design and Management
Influencer Marketing
Digital and Social Media Marketing
Media Buying
Integrated Marketing and Promotions
Communication Trainings
Video and Audio Production

DIFFERENTIATORS

State of California - Small Business Certification

MBE/Minority Owned Business Certification

WBENC/Women Owned Business Certification

Los Angeles County - Local Business Enterprise Certification

Culturally relevant communication solutions

A completely responsive and agile full-service agency

PAST PERFORMANCE

1

Los Angeles County, Dept. of Public Health
2020 - Present

Partnered with the Los Angeles County Department of Public Health to develop, launch, and coordinate communications strategy and media campaigns, focusing on health equity, COVID-19 safety protocols, vaccination promotion, and myth-busting surrounding these topics.

2

AARP, National and CA State, Latino Engagement Initiative
2015 - 2015

Developed a framework for communications, narrative, and partnership strategy that was used nationwide among AARP state & local offices - leveraging relationships with Self Help Graphics, Grand Performances, LA Phil, Metro Los Angeles and Artists Yolanda Gonzalez and Lalo Alcaraz.

3

Whole Foods, Fare Conversations
2015 - 2016

The Whole Foods marketing team approached Team Friday to help them cleverly re-ignite bigger profiled partnerships in Los Angeles and help expand their presence in the LA food ecosystem. We delivered with an experiential series of salon style dinners and discussion about food access and equity.

4

Prevention Institute
2022

Team Friday partnered with Prevention Institute to design, film, and create a video series of each organizational grant recipient to document and highlight their work, their story, their impact, and the voices of the community. The videos were created through interviews with the organizational and residential leaders, research of the work, and community outreach.